Interview: Christian von Koenigsegg – founder and CEO of Koenigesegg

ID

353700

SHOOT LOCATION

Ring Knutstorp, Sweden

PRODUCTION COMPANY

Spoon

DESCRIPTION
Soundbites
SHOT LIST
Interview with Christian von Koenigsegg,founder of Koenigsegg, about the megacar and the race with Volvo Trucks.

"1

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The goal was

to play a prank on a valet



2

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and see what the reaction would be



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when a 16-wheeler truck pulled up

to be parked at a fancy casino.



4

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We hired a real valet

to come in for the evening



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and park cars for a fancy gala event.



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And half an hour into the event



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after a few fancy sports cars

had been parked by him



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we pulled up a huge truck.



9

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We had hidden cameras everywhere

to see what his reaction would be.



10

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He was very disoriented.

He didn't want to ""lose face"".



11

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So he just nodded politely,

but stood there confused



12

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and had no idea what to do

with this giant object.



13

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This project was a challenge.



14

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We had to pretend to be

a staff-hiring agency



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to find real valets in Italy on the Riviera.



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We all had to be actors. Even my

casting director had to pretend.



17

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She wasn't a real casting director.



18

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She's a special events coordinator,

hiring a valet.



19

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We all had to play the game

and give the impression



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to these valets that

they were going to a real job.



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At a real casino on a real evening

of a real gala event.



22

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All the sports cars that

you see pulling up



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are all rented and

they have actors in them.



24

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All the paparazzi there are fake.



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The crowds are fake.

Everything's fake, really.



26

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Except for the valet who has no idea

that this is all just for him.



27

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It's always very enjoyable to watch



28

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that person's reaction

when the joke is over.



29

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It's like they've been living in an

alternate reality for the entire day.



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And that's fun. It's fun to watch.



31

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My producer and I usually talk

everything through. Every possibility.



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We have... It's like a chessboard.



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For every move a real person

could make you have a counter-move.



34

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If the valet didn't seem to care

about moving the truck



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we would have a car

behind the truck start to honk



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so that the valet would feel the

necessity to do something about it.



37

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If the valet... Whenever the valet

was there with his boss



38

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and whenever the truck came in,

we had the boss disappear.



39

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The valet would become very

nervous and look around



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because his boss wasn't there

to tell him what to do.



41

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The most difficult thing was

to convince this casino



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which is a very fancy,

old casino on the Riviera



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to allow a huge truck with a trailer

to drive up to the front door.



44

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That took some convincing.



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It's a pretty simple idea.

We wanted to see the valet's reaction



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when he was forced to park a huge truck

instead of a tiny little sports car.



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What would he do?



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Would he try to park it?

Would he just stand there stunned?



49

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My favourite moment

is when the truck pulls up



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and it stops and you can see



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this young valet trying so hard

to keep it together.



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And you watch the reaction on his face.

It almost seems like he's talking to himself



53

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and doesn't quite know

what to do with his body.



54

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He doesn't know where to look

and he doesn't know how to act.



55

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And he so desperately doesn't want

to lose his job, you can tell.



56

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He just wants to be

as professional as possible.



57

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But there's one shot

that I really enjoyed filming.



58

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Right when the car pulled up

there's a closeup of his face.



59

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The mouth is moving

but he's not saying anything.



60

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I like interesting subject matter

and trucks are really cool.

"
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CONTACTS

  • Agneta Malmcrona
    Public Relations Manager, Volvo Trucks
    United Kingdom
    +46 31 322 0707