Interview: Per Nilsson, PR Director Volvo Trucks

ID

353699

SHOOT LOCATION

Ring Knutstorp, Sweden

PRODUCTION COMPANY

Spoon

DESCRIPTION
Soundbites
SHOT LIST
Interview with Per Nilsson, PR-director Volvo Trucks, about the race and the collaboration with Koenigsegg.

"1

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The goal was

to play a prank on a valet



2

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and see what the reaction would be



3

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when a 16-wheeler truck pulled up

to be parked at a fancy casino.



4

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We hired a real valet

to come in for the evening



5

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and park cars for a fancy gala event.



6

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And half an hour into the event



7

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after a few fancy sports cars

had been parked by him



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we pulled up a huge truck.



9

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We had hidden cameras everywhere

to see what his reaction would be.



10

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He was very disoriented.

He didn't want to ""lose face"".



11

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So he just nodded politely,

but stood there confused



12

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and had no idea what to do

with this giant object.



13

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This project was a challenge.



14

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We had to pretend to be

a staff-hiring agency



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to find real valets in Italy on the Riviera.



16

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We all had to be actors. Even my

casting director had to pretend.



17

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She wasn't a real casting director.



18

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She's a special events coordinator,

hiring a valet.



19

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We all had to play the game

and give the impression



20

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to these valets that

they were going to a real job.



21

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At a real casino on a real evening

of a real gala event.



22

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All the sports cars that

you see pulling up



23

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are all rented and

they have actors in them.



24

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All the paparazzi there are fake.



25

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The crowds are fake.

Everything's fake, really.



26

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Except for the valet who has no idea

that this is all just for him.



27

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It's always very enjoyable to watch



28

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that person's reaction

when the joke is over.



29

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It's like they've been living in an

alternate reality for the entire day.



30

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And that's fun. It's fun to watch.



31

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My producer and I usually talk

everything through. Every possibility.



32

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We have... It's like a chessboard.



33

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For every move a real person

could make you have a counter-move.



34

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If the valet didn't seem to care

about moving the truck



35

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we would have a car

behind the truck start to honk



36

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so that the valet would feel the

necessity to do something about it.



37

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If the valet... Whenever the valet

was there with his boss



38

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and whenever the truck came in,

we had the boss disappear.



39

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The valet would become very

nervous and look around



40

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because his boss wasn't there

to tell him what to do.



41

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The most difficult thing was

to convince this casino



42

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which is a very fancy,

old casino on the Riviera



43

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to allow a huge truck with a trailer

to drive up to the front door.



44

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That took some convincing.



45

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It's a pretty simple idea.

We wanted to see the valet's reaction



46

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when he was forced to park a huge truck

instead of a tiny little sports car.



47

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What would he do?



48

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Would he try to park it?

Would he just stand there stunned?



49

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My favourite moment

is when the truck pulls up



50

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and it stops and you can see



51

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this young valet trying so hard

to keep it together.



52

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And you watch the reaction on his face.

It almost seems like he's talking to himself



53

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and doesn't quite know

what to do with his body.



54

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He doesn't know where to look

and he doesn't know how to act.



55

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And he so desperately doesn't want

to lose his job, you can tell.



56

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He just wants to be

as professional as possible.



57

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But there's one shot

that I really enjoyed filming.



58

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Right when the car pulled up

there's a closeup of his face.



59

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The mouth is moving

but he's not saying anything.



60

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I like interesting subject matter

and trucks are really cool.

"
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CONTACTS

  • Agneta Malmcrona
    Public Relations Manager, Volvo Trucks
    United Kingdom
    +46 31 322 0707